How to master the challenges of service mass customization - A persona-based approach

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Handbook of Research in Mass Customization and Personalization
Publisher	World Scientific Publishing Co.
Pages	603-621
Number of pages	19
ISBN (Electronic)	9789814280280
ISBN (Print)	9789814280259
DOIs	https://doi.org/10.1142/9789814280280_0031
State	Published - Jan 1 2009

ASJC Scopus Subject Areas

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title = "How to master the challenges of service mass customization - A persona-based approach",

author = "Michael Haas and Kunz, \{Werner H.\}",

year = "2009",

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AU - Kunz, Werner H.

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BT - Handbook of Research in Mass Customization and Personalization

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