@article{e9c913cf1cca48448ed66e174d8d1143,
title = "How to transform consumers into fans of your brand",
keywords = "Brand page, Brands, Consumer behaviour, Customer-brand relationship, Engagement, Facebook, Motivation, Online services",
author = "Benedikt Jahn and Werner Kunz",
year = "2012",
month = jun,
doi = "10.1108/09564231211248444",
language = "English",
volume = "23",
pages = "344--361",
journal = "Journal of Service Management",
issn = "1757-5818",
publisher = "Emerald Group Publishing Ltd.",
number = "3",
}