How to turn your friends into enemies: Causes and outcomes of customers’ sense of betrayal in crisis communication

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)374-384
Number of pages11
JournalPublic Relations Review
Volume44
Issue number3
DOIs
StatePublished - Sep 2018
Externally publishedYes

ASJC Scopus Subject Areas

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

Keywords

  • Betrayal
  • Crisis
  • Customer
  • Customer-company identification
  • Defining attribute
  • Situational crisis communication theory

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