“I am not satisfied with my body, so I like augmented reality (AR)”: Consumer responses to AR-based product presentations

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)581-589
Number of pages9
JournalJournal of Business Research
Volume100
DOIs
StatePublished - Jul 2019

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Augmented reality
  • Body image
  • Interactivity
  • Irritation
  • Technology adoption

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