Informational influence of online customer feedback: An empirical study

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)120-131
Number of pages12
JournalJournal of Database Marketing and Customer Strategy Management
Volume17
Issue number2
DOIs
StatePublished - Jun 2010

ASJC Scopus Subject Areas

  • Strategy and Management
  • Marketing

Keywords

  • informational infl uence
  • Online customer feedback
  • perceived usefulness

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