Investigation of the ordering behavior of a retailer in the revenue sharing and buyback contracts considering round number bias

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number103361
JournalJournal of Retailing and Consumer Services
Volume73
DOIs
StatePublished - Jul 2023

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Bounded rationality
  • Round number bias
  • Supply chain contracts

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