Is t he dev il in t he det ails?: The signaling effect of numerical precision in env ironment al adv ert ising claims

Guang Xin Xie; Ann Kronrod

doi:10.1080/00913367.2012.10672460

Is t he dev il in t he det ails? The signaling effect of numerical precision in env ironment al adv ert ising claims

Guang Xin Xie
, Ann Kronrod

Marketing

Michigan State University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	103-117
Number of pages	15
Journal	Journal of Advertising
Volume	41
Issue number	4
DOIs	https://doi.org/10.1080/00913367.2012.10672460
State	Published - 2012

ASJC Scopus Subject Areas

Business and International Management
Communication
Marketing

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10.1080/00913367.2012.10672460

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title = "Is t he dev il in t he det ails?: The signaling effect of numerical precision in env ironment al adv ert ising claims",

author = "Xie, \{Guang Xin\} and Ann Kronrod",

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AU - Xie, Guang Xin

AU - Kronrod, Ann

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ER -

Is t he dev il in t he det ails? The signaling effect of numerical precision in env ironment al adv ert ising claims

ASJC Scopus Subject Areas

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