IT-leveraged network value cocreation: a case study of the value cocreation process and value capture in the South Korean broadcast advertising industry

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)646-662
Number of pages17
JournalEuropean Journal of Information Systems
Volume28
Issue number6
DOIs
StatePublished - Nov 2 2019

ASJC Scopus Subject Areas

  • Information Systems
  • Library and Information Sciences

Keywords

  • ambidexterity
  • case study
  • Frantz Rowe
  • Grover and Kohli’s framework
  • Jonny Holmstrom
  • Network value cocreation
  • value capture
  • value cocreation process

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