@article{da9ae9999db94f7b9b0b492d9d6e2b9b,
title = "It's Not Just What You Say, But How You Say It: The Effect of Language Style Matching on Perceived Quality of Consumer Reviews",
keywords = "Language style matching, Online consumer reviews, Review helpfulness, Review quality",
author = "Liu, \{Angela Xia\} and Ying Xie and Jurui Zhang",
note = "Publisher Copyright: {\textcopyright} 2018",
year = "2019",
month = may,
doi = "10.1016/j.intmar.2018.11.001",
language = "English",
volume = "46",
pages = "70--86",
journal = "Journal of Interactive Marketing",
issn = "1094-9968",
publisher = "SAGE Publications Inc.",
}