Lessons from the five data breaches: Analyzing framed crisis response strategies and crisis severity

Bokyung Kim; Kristine Johnson; Sun Young Park

doi:10.1080/23311975.2017.1354525

Lessons from the five data breaches: Analyzing framed crisis response strategies and crisis severity

Bokyung Kim
, Kristine Johnson
, Sun Young Park

Communication

Rowan University

Research output: Contribution to journal › Article › peer-review

Abstract

To fill a gap of research that explores cyber crisis management, this study analyzed news stories of the five largest data breaches experienced in 2014 by retailers (i.e. Target, Michaels, Neiman Marcus, Home Depot, and Staples). Corporate crisis communication and its news coverage (n = 64) were evaluated for crisis communication strategies and framed situational factors. Despite companies’ use of multiple strategies, newspapers reported their use of advocate strategies more often. Massmediated crisis response strategies were even different among the five companies. Newspapers also reframed crisis severity and crisis controllability. Finally, our findings addressed the key to dealing with the public relations nightmare that would result from a security breach.

Original language	English
Article number	1354525
Journal	Cogent Business and Management
Volume	4
Issue number	1
DOIs	https://doi.org/10.1080/23311975.2017.1354525
State	Published - Jan 1 2017

ASJC Scopus Subject Areas

Business and International Management
Accounting
Business, Management and Accounting (miscellaneous)
Strategy and Management
Organizational Behavior and Human Resource Management
Management Science and Operations Research
Marketing

Keywords

corporate public relations and strategic communication
cyber crisis communication
data breach
information management
security breach

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10.1080/23311975.2017.1354525

Cite this

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AB - To fill a gap of research that explores cyber crisis management, this study analyzed news stories of the five largest data breaches experienced in 2014 by retailers (i.e. Target, Michaels, Neiman Marcus, Home Depot, and Staples). Corporate crisis communication and its news coverage (n = 64) were evaluated for crisis communication strategies and framed situational factors. Despite companies’ use of multiple strategies, newspapers reported their use of advocate strategies more often. Massmediated crisis response strategies were even different among the five companies. Newspapers also reframed crisis severity and crisis controllability. Finally, our findings addressed the key to dealing with the public relations nightmare that would result from a security breach.

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Lessons from the five data breaches: Analyzing framed crisis response strategies and crisis severity

Abstract

ASJC Scopus Subject Areas

Keywords

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