Marketing rationale for countertrade

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	299-308
Number of pages	10
Journal	European Management Journal
Volume	6
Issue number	3
DOIs	https://doi.org/10.1016/S0263-2373(98)90027-5
State	Published - 1988

ASJC Scopus Subject Areas

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title = "Marketing rationale for countertrade",

author = "Leon Zurawicki",

year = "1988",

doi = "10.1016/S0263-2373(98)90027-5",

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pages = "299--308",

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PY - 1988

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