Marketing strategy and the use of information technology: New evidence from the trucking industry

Atreya Chakraborty; Mark Kazarosian

doi:10.1016/S0739-8859(01)80007-X

Marketing strategy and the use of information technology: New evidence from the trucking industry

Atreya Chakraborty
, Mark Kazarosian

CM - Dean's Office

Unknown

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	71-96
Number of pages	26
Journal	Research in Transportation Economics
Volume	6
Issue number	C
DOIs	https://doi.org/10.1016/S0739-8859(01)80007-X
State	Published - 2001

ASJC Scopus Subject Areas

Transportation
Economics, Econometrics and Finance (miscellaneous)

Access to Document

10.1016/S0739-8859(01)80007-X

Cite this

@article{1640a1c07c5940aaaf83a8666a904378,

title = "Marketing strategy and the use of information technology: New evidence from the trucking industry",

author = "Atreya Chakraborty and Mark Kazarosian",

year = "2001",

doi = "10.1016/S0739-8859(01)80007-X",

language = "English",

volume = "6",

pages = "71--96",

journal = "Research in Transportation Economics",

issn = "0739-8859",

publisher = "Emerald Publishing",

number = "C",

}

TY - JOUR

T1 - Marketing strategy and the use of information technology

T2 - New evidence from the trucking industry

AU - Chakraborty, Atreya

AU - Kazarosian, Mark

PY - 2001

Y1 - 2001

UR - https://www.scopus.com/pages/publications/35448965143

UR - https://www.scopus.com/pages/publications/35448965143#tab=citedBy

U2 - 10.1016/S0739-8859(01)80007-X

DO - 10.1016/S0739-8859(01)80007-X

M3 - Article

AN - SCOPUS:35448965143

SN - 0739-8859

VL - 6

SP - 71

EP - 96

JO - Research in Transportation Economics

JF - Research in Transportation Economics

IS - C

ER -

Marketing strategy and the use of information technology: New evidence from the trucking industry

ASJC Scopus Subject Areas

Access to Document

Other files and links

Fingerprint

Cite this