Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram

Eunseon Kwon; Tae Rang Choi; Liang Ma

doi:10.1080/10641734.2023.2236176

Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram

Eunseon Kwon
, Tae Rang Choi
, Liang Ma

Texas Christian University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1-21
Number of pages	21
Journal	Journal of Current Issues and Research in Advertising
Volume	45
Issue number	1
DOIs	https://doi.org/10.1080/10641734.2023.2236176
State	Published - 2024
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

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10.1080/10641734.2023.2236176

Cite this

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title = "Me, like Chanel: Examining Antecedents and Consequences of Consumers{\textquoteright} Luxury Brand Engagement on Instagram",

author = "Eunseon Kwon and Choi, \{Tae Rang\} and Liang Ma",

note = "Publisher Copyright: {\textcopyright} 2023 American Academy of Advertising.",

year = "2024",

doi = "10.1080/10641734.2023.2236176",

language = "English",

volume = "45",

pages = "1--21",

journal = "Journal of Current Issues and Research in Advertising",

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AU - Kwon, Eunseon

AU - Choi, Tae Rang

AU - Ma, Liang

PY - 2024

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DO - 10.1080/10641734.2023.2236176

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VL - 45

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JO - Journal of Current Issues and Research in Advertising

JF - Journal of Current Issues and Research in Advertising

IS - 1

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Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram

ASJC Scopus Subject Areas

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