| Original language | English |
|---|---|
| Pages (from-to) | 158-176 |
| Number of pages | 19 |
| Journal | International Journal of Advertising |
| Volume | 34 |
| Issue number | 1 |
| DOIs | |
| State | Published - Feb 9 2015 |
ASJC Scopus Subject Areas
- Communication
- Marketing
Message framing in green advertising: The effect of construal level and consumer environmental concern
- Hua Chang
- , Lingling Zhang
- , Guang Xin Xie
Research output: Contribution to journal › Article › peer-review