@article{92f89b4357f943c0a4ca086c933a5ccc,
title = "Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games",
keywords = "brand placement, Dimensionality, sports involvement, stereoscopic 3-D",
author = "Yim, \{Mark Yi Cheon\} and Yann Abdourazakou and Sauer, \{Paul L.\} and Park, \{Sun Young\}",
note = "Publisher Copyright: {\textcopyright} 2017, {\textcopyright} 2017 Advertising Association.",
year = "2018",
month = nov,
day = "2",
doi = "10.1080/02650487.2017.1347366",
language = "English",
volume = "37",
pages = "958--983",
journal = "International Journal of Advertising",
issn = "0265-0487",
publisher = "Taylor and Francis Ltd.",
number = "6",
}