| Original language | English |
|---|---|
| Pages (from-to) | 793-803 |
| Number of pages | 11 |
| Journal | Health Communication |
| Volume | 35 |
| Issue number | 7 |
| DOIs | |
| State | Published - Jun 6 2020 |
ASJC Scopus Subject Areas
- Health(social science)
- Communication
Moderating Effects of Social Norms and Alcohol Consumption on Message Framing in Responsible Drinking Campaigns: Value from Deviance Regulation Theory
- Sun Young Park
- , Hyunsang Son
- , Jaejin Lee
- , Eun Go
Research output: Contribution to journal › Article › peer-review