@article{76308265397c4a319a2e29ec6a077758,
title = "Moderating Effects of Social Norms and Alcohol Consumption on Message Framing in Responsible Drinking Campaigns: Value from Deviance Regulation Theory",
author = "Park, \{Sun Young\} and Hyunsang Son and Jaejin Lee and Eun Go",
note = "Publisher Copyright: {\textcopyright} 2019, {\textcopyright} 2019 Taylor \& Francis Group, LLC.",
year = "2020",
month = jun,
day = "6",
doi = "10.1080/10410236.2019.1593077",
language = "English",
volume = "35",
pages = "793--803",
journal = "Health Communication",
issn = "1041-0236",
publisher = "Routledge",
number = "7",
}