@article{dcbdcb43eb384fe292221a4cab42579b,
title = "Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services",
keywords = "expert services, health care marketing, in vitro fertilization, information asymmetry, insurance, money-back guarantees, quality of care, signaling",
author = "Shan Yu and Mrinal Ghosh and Madhu Viswanathan",
note = "Publisher Copyright: {\textcopyright} American Marketing Association 2022.",
year = "2022",
month = jun,
doi = "10.1177/00222437211060733",
language = "English",
volume = "59",
pages = "659--673",
journal = "Journal of Marketing Research",
issn = "0022-2437",
publisher = "SAGE Publications Ltd",
number = "3",
}