Multi-layered cross-cultural challenges: The case of a new American for-profit college in the Philippines

Higher education is rapidly expanding and diversifying across all regions of the globe. Much of that growth has been absorbed by the expansion of the private and for-profit sector, a trend that is particularly prevalent in Asia. Higher education is not only expanding but is also becoming increasingly global, with a mix of different corporate, academic, national and ethnic cultures influencing and becoming embedded within post-secondary institutions. Thus far, few studies have focused on developing nuanced descriptions of the organisational and cultural challenges involved in the development of new for-profit institutions within rapidly expanding higher education systems. This qualitative case study utilised individual and group interviews among members of the academic staff and administration to provide an in-depth look at a newly created for-profit institution of higher learning in the Philippines. Following a modified grounded theory analysis process, findings illustrate how different and sometimes conflicting layers of culture impact efforts to create a new for-profit higher education institution.