| Original language | English |
|---|---|
| Publisher | Springer Berlin Heidelberg |
| Number of pages | 273 |
| ISBN (Print) | 9783540778288 |
| DOIs | |
| State | Published - 2010 |
ASJC Scopus Subject Areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting
Neuromarketing: Exploring the brain of the consumer
Research output: Book/Report › Book