@article{d498c38e2cb342dfa9eb5a2d6b53b70c,
title = "Paying less as a signal of competence",
keywords = "costly signaling, couponing, deals, socioeconomic status, stereotype content model",
author = "Wang, \{Tzu Shuo Ryan\} and Stoner, \{Jennifer L.\} and Min, \{Sophia D.\} and Barbara Loken",
note = "Publisher Copyright: {\textcopyright} 2024 Wiley Periodicals LLC.",
year = "2025",
month = jan,
doi = "10.1002/mar.22116",
language = "English",
volume = "42",
pages = "113--126",
journal = "Psychology and Marketing",
issn = "0742-6046",
publisher = "Wiley-Liss Inc.",
number = "1",
}