@article{20447d1c037d419e9c0af22b66856444,
title = "Pleasures of the palate from the consumer marketing perspective",
keywords = "Food choices, Mental accounting, Multisensory impact, Reward, Situational factors",
author = "Leon Zurawicki",
note = "Publisher Copyright: {\textcopyright} 2015 Elsevier Ltd.",
year = "2015",
month = oct,
day = "1",
doi = "10.1016/j.foodres.2015.05.003",
language = "English",
volume = "76",
pages = "200--206",
journal = "Food Research International",
issn = "0963-9969",
publisher = "Elsevier Ltd",
number = "P2",
}