Popularity of digital products in online social tagging systems

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)105-127
Number of pages23
JournalJournal of Brand Management
Volume24
Issue number1
DOIs
StatePublished - Jan 1 2017

ASJC Scopus Subject Areas

  • Strategy and Management
  • Marketing

Keywords

  • brand management
  • brand popularity
  • social media
  • social networks

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