@article{c7c97c998c2b4afcb35a757156ac9e31,
title = "Process or Outcome Focus? Understanding the Impact of Future Time Perspective on Advertising Effectiveness",
author = "Linwan Wu and Park, \{Sun Young\} and Ilyoung Ju",
note = "Publisher Copyright: {\textcopyright} 2021 American Academy of Advertising.",
year = "2021",
doi = "10.1080/10641734.2019.1682726",
language = "English",
volume = "42",
pages = "62--82",
journal = "Journal of Current Issues and Research in Advertising",
issn = "1064-1734",
publisher = "Taylor and Francis Ltd.",
number = "1",
}