Process or Outcome Focus? Understanding the Impact of Future Time Perspective on Advertising Effectiveness

Linwan Wu; Sun Young Park; Ilyoung Ju

doi:10.1080/10641734.2019.1682726

Process or Outcome Focus? Understanding the Impact of Future Time Perspective on Advertising Effectiveness

Linwan Wu
, Sun Young Park
, Ilyoung Ju

Communication

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	62-82
Number of pages	21
Journal	Journal of Current Issues and Research in Advertising
Volume	42
Issue number	1
DOIs	https://doi.org/10.1080/10641734.2019.1682726
State	Published - 2021

ASJC Scopus Subject Areas

Marketing

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10.1080/10641734.2019.1682726

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title = "Process or Outcome Focus? Understanding the Impact of Future Time Perspective on Advertising Effectiveness",

author = "Linwan Wu and Park, \{Sun Young\} and Ilyoung Ju",

note = "Publisher Copyright: {\textcopyright} 2021 American Academy of Advertising.",

year = "2021",

doi = "10.1080/10641734.2019.1682726",

language = "English",

volume = "42",

pages = "62--82",

journal = "Journal of Current Issues and Research in Advertising",

issn = "1064-1734",

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}

TY - JOUR

T1 - Process or Outcome Focus? Understanding the Impact of Future Time Perspective on Advertising Effectiveness

AU - Wu, Linwan

AU - Park, Sun Young

AU - Ju, Ilyoung

PY - 2021

Y1 - 2021

UR - https://www.scopus.com/pages/publications/85075235232

UR - https://www.scopus.com/pages/publications/85075235232#tab=citedBy

U2 - 10.1080/10641734.2019.1682726

DO - 10.1080/10641734.2019.1682726

M3 - Article

AN - SCOPUS:85075235232

SN - 1064-1734

VL - 42

SP - 62

EP - 82

JO - Journal of Current Issues and Research in Advertising

JF - Journal of Current Issues and Research in Advertising

IS - 1

ER -

Process or Outcome Focus? Understanding the Impact of Future Time Perspective on Advertising Effectiveness

ASJC Scopus Subject Areas

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