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Product customization on the web: An empirical study of factors impacting choiceboard user satisfaction

  • Bryant University

Research output: Contribution to journalArticlepeer-review

Abstract

Choiceboards are web-based systems that enable consumers to customize their orders. This study examines the factors influencing consumers’ intention to use choiceboards, drawing on Mason’s theory and the DeLone and McLean model of information system use. The findings show that intention to use is driven by overall satisfaction, which is positively influenced by system quality and information quality. However, support for information presentation as a contributing factor was found to be weak.
Original languageEnglish
Pages (from-to)69-81
Number of pages13
JournalInformation Resources Management Journal
Volume19
Issue number2
DOIs
StatePublished - 2006

ASJC Scopus Subject Areas

  • Business and International Management
  • Strategy and Management
  • Library and Information Sciences

Keywords

  • Customer relationship management (CRM)
  • E-commerce
  • IS success model
  • Strategic information systems
  • Strategic IT management
  • System quality
  • User satisfaction

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