@article{b96bc5b5b79f49e18dbdf80cc738c322,
title = "Promoting Public Health or Underlying Business Interests? The Effectiveness (or Ineffectiveness) of Responsible Drinking Social Causes by the Alcohol Industry Versus Non-Profits",
keywords = "advertiser motive, corporate credibility, corporate social responsibility, responsible drinking campaign, sponsor effects",
author = "Yeonsoo Kim and Park, \{Sun Young\}",
note = "Publisher Copyright: {\textcopyright} 2017, {\textcopyright} 2017 Taylor \& Francis.",
year = "2018",
month = nov,
day = "2",
doi = "10.1080/10496491.2017.1408524",
language = "English",
volume = "24",
pages = "774--797",
journal = "Journal of Promotion Management",
issn = "1049-6491",
publisher = "Taylor and Francis Ltd.",
number = "6",
}