Prosocial Campaigns With Virtual Influencers: Stories, Messages, and Beyond

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalInternational Journal of Human-Computer Interaction
DOIs
StateAccepted/In press - 2024

ASJC Scopus Subject Areas

  • Human Factors and Ergonomics
  • Human-Computer Interaction
  • Computer Science Applications

Keywords

  • anime-like virtual influencers
  • credibility
  • Human-like virtual influencers
  • intention to support
  • narrative message
  • pro-social messaging

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