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Public Responses and Concerns Regarding Vape Bans on Reddit: A Longitudinal Topic Modeling Approach

  • Yusi Aveva Xu
  • , Hye Min Kim
  • , Yunwen Wang
  • , Jiaxi Wu
  • , Traci Hong
  • , Margaret McLaughlin
  • University of Southern California
  • Boston University

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Public responses toward vaping (i.e. electronic cigarette use) and vape bans have been hotly debated on social media. This study investigated vape-ban-related posts (n = 6,547) published between August 15, 2019 and February 15, 2020 on Reddit, a news aggregation social networking site that tolerates discussions that may be self-censored on other platforms. We conducted time series analysis and structural topic modeling to track public responses to the vape ban over a six-month period. Results showed that Google searches for vaping-related information were significantly associated with vape-ban-related posting activity on Reddit; and that eight topics emerged from the data, which included (1) Donald Trump, (2) vaping products, (3) liberty and autonomy, (4) inaccurate media reporting, (5) loopholes in state vape bans, (6) tobacco industry influence and the stupidity of ban, (7) the contrast between vaping and other more dangerous issues (e.g. school shootings, suicides), and (8) encouraging vapers to “vape on” (continue to vape). Each topic was examined in terms of their modelled longitudinal prevalence. All eight topics shared a similar theme of advocating vaping, although Redditors provided nuanced responses across time as the vaping epidemic unfolded. Social media discourse is promising to provide real-time indications of public response for diseases and epidemic surveillance, and to shed light on broader societal issues beyond the specific public health context.

Original languageEnglish
Title of host publicationSocial Computing and Social Media
Subtitle of host publicationExperience Design and Social Network Analysis - 13th International Conference, SCSM 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Proceedings
EditorsGabriele Meiselwitz
PublisherSpringer Science and Business Media Deutschland GmbH
Pages391-403
Number of pages13
ISBN (Print)9783030776251
DOIs
StatePublished - 2021
Event13th International Conference on Social Computing and Social Media, SCSM 2021, held as part of the 23rd International Conference, HCI International 2021 - Virtual, Online
Duration: Jul 24 2021Jul 29 2021

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume12774 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference13th International Conference on Social Computing and Social Media, SCSM 2021, held as part of the 23rd International Conference, HCI International 2021
CityVirtual, Online
Period7/24/217/29/21

ASJC Scopus Subject Areas

  • Theoretical Computer Science
  • General Computer Science

Keywords

  • Agenda setting
  • Reddit
  • Topic modeling
  • Vape ban
  • Vaping

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