@article{c6303709d27e463b83839a40a8d39e1c,
title = "Recurring versus one-time donation requests: The toll on attracting donors",
keywords = "Donation framing, Frugality, Mental accounting, Pain of giving, Recurring donation",
author = "Ho, \{Cony Ming Shen\} and Chin, \{Shih Chun (Daniel)\} and Wang, \{Tzu Shuo Ryan\}",
note = "Publisher Copyright: {\textcopyright} 2025 Elsevier Inc.",
year = "2025",
month = apr,
doi = "10.1016/j.jbusres.2025.115317",
language = "English",
volume = "192",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",
}