| Original language | English |
|---|---|
| Title of host publication | A Research Agenda for Service Marketing |
| Publisher | Edward Elgar Publishing Ltd. |
| Pages | 23-43 |
| Number of pages | 21 |
| ISBN (Electronic) | 9781803923178 |
| ISBN (Print) | 9781803923161 |
| State | Published - Feb 6 2024 |
ASJC Scopus Subject Areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting