| Original language | English |
|---|---|
| Pages (from-to) | 85-102 |
| Number of pages | 18 |
| Journal | Journal of Broadcasting and Electronic Media |
| Volume | 69 |
| Issue number | 1-2 |
| DOIs | |
| State | Published - 2025 |
ASJC Scopus Subject Areas
- Communication
Sex Sells? Two Experiments Testing Exposure to Sexualized Female Video Game Characters on Purchase Intention
- Shay Xuejing Yao
- , Reed Reynolds
- , Megan Knittel
- , Nancy Rhodes
Research output: Contribution to journal › Article › peer-review