Sexual Consent on Television: Differing Portrayal Effects on Adolescent Viewers

We conducted two studies to examine the portrayal of sexual consent and refusal in adolescent-directed programing and the effects of viewing this content on adolescents. In a quantitative content analysis, nonverbal consent cues were more prevalent than verbal consent cues. The presence of consent cues did not significantly differ by character gender, relationship status, or sexual behavior. Using a three-way between-subjects experiment, we examined the influence of exposure to media depictions of verbal sexual consent on adolescents’ intentions to seek verbal sexual consent (n = 402, 61.4% girls, ages 12–18, M = 15.8, SD = 2.1). Exposure to verbal consent positively influenced intentions to seek verbal consent via increased positive attitudes toward women. We discuss the theoretical and practical implications of these findings.