Should relationships be at the heart of public relations? A meta-analysis of the antecedents and consequences of organization-public relationships

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number102388
JournalPublic Relations Review
Volume49
Issue number5
DOIs
StatePublished - Dec 2023
Externally publishedYes

ASJC Scopus Subject Areas

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

Keywords

  • Meta-analytic review
  • Relationship building
  • Relationship management

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