Social learning in networks of friends versus strangers

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)573-589
Number of pages17
JournalMarketing Science
Volume34
Issue number4
DOIs
StatePublished - Jul 25 2015

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Cascade
  • Observational learning
  • Social interaction
  • Social learning
  • Social media
  • Social networks

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