@article{37789d926d06488698c501845d75fa55,
title = "Social media assimilation in firms: Investigating the roles of absorptive capacity and institutional pressures",
keywords = "Absorptive capacity, Information systems assimilation, Innovation, Institutional theory, Social media, Web 2.0",
author = "P. Bharati and C. Zhang and A. Chaudhury",
year = "2014",
month = apr,
doi = "10.1007/s10796-013-9433-x",
language = "English",
volume = "16",
pages = "257--272",
journal = "Information Systems Frontiers",
issn = "1387-3326",
publisher = "Springer Netherlands",
number = "2",
}