Special Session: Rise of the Service Robots: Exploring Consumer Acceptance: An Abstract

  • Stefanie Paluch
  • , Thorsten Gruber
  • , Werner Kunz
  • , Jochen Wirtz
  • , Vinh Nhat Lu
  • , Paul Patterson
  • , Antje Martins

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages57-58
Number of pages2
DOIs
StatePublished - 2020

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

ASJC Scopus Subject Areas

  • Marketing
  • Strategy and Management

Keywords

  • Acceptance model
  • Artificial intelligence
  • Service robots
  • sRAM

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