TY - GEN
T1 - StepGreen.org
T2 - 4th International AAAI Conference on Weblogs and Social Media, ICWSM 2010
AU - Mankoff, Jennifer
AU - Fussell, Susan R.
AU - Dillahunt, Tawanna
AU - Glaves, Rachel
AU - Grevet, Catherine
AU - Johnson, Michael
AU - Matthews, Deanna
AU - Matthews, H. Scott
AU - McGuire, Robert
AU - Thompson, Robert
AU - Shick, Aubrey
AU - Setlock, Leslie
PY - 2010
Y1 - 2010
N2 - Decades of research have explored factors that can influence green behavior. However, much less is known about how technology in general, and social technologies in particular can motivate people to participate in green activities. In this paper we describe the goals, design and evaluation of StepGreen.org, a site intended to promote energy-saving behaviors. We present the results of a field study, during which participants chose to engage in different actions and reported when they had completed them. Our results suggest that motivating factors like public commitment and competition are effective, and better leveraging these factors will likely lead to even greater appeal and effectiveness. Our contribution is to create an understanding of the impact of different decisions on the success of StepGreen.org that can benefit the designers of other multifaceted, online systems for behavior change.
AB - Decades of research have explored factors that can influence green behavior. However, much less is known about how technology in general, and social technologies in particular can motivate people to participate in green activities. In this paper we describe the goals, design and evaluation of StepGreen.org, a site intended to promote energy-saving behaviors. We present the results of a field study, during which participants chose to engage in different actions and reported when they had completed them. Our results suggest that motivating factors like public commitment and competition are effective, and better leveraging these factors will likely lead to even greater appeal and effectiveness. Our contribution is to create an understanding of the impact of different decisions on the success of StepGreen.org that can benefit the designers of other multifaceted, online systems for behavior change.
UR - https://www.scopus.com/pages/publications/84857459716
UR - https://www.scopus.com/pages/publications/84857459716#tab=citedBy
M3 - Conference contribution
AN - SCOPUS:84857459716
SN - 9781577354451
T3 - ICWSM 2010 - Proceedings of the 4th International AAAI Conference on Weblogs and Social Media
SP - 106
EP - 113
BT - ICWSM 2010 - Proceedings of the 4th International AAAI Conference on Weblogs and Social Media
Y2 - 23 May 2010 through 26 May 2010
ER -