Tactical deception in covert selling: A persuasion knowledge perspective

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)224-240
Number of pages17
JournalJournal of Marketing Communications
Volume21
Issue number3
DOIs
StatePublished - May 4 2015

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • covert marketing
  • deception
  • disclosure
  • persuasion knowledge

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