Abstract
Nation Branding refers to the application of “marketing communications techniques to promote a nation’s image.” Past literature has recognized the arts and culture sector as an effective way in improving a country’s image. This paper explores the relationship between a nation’s arts and culture sector and its brand value, and investigates the role of government in this relationship over 50 countries. We find that while both arts and culture sector and dedicated ministry of culture correlated with a country’s brand value, the presence of a ministry diminished the effects of the arts and culture sector on brand value.
| Original language | English |
|---|---|
| Pages (from-to) | 157-173 |
| Number of pages | 17 |
| Journal | Public Organization Review |
| Volume | 15 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 2015 |
ASJC Scopus Subject Areas
- Business, Management and Accounting (miscellaneous)
- Law
Keywords
- Arts sector
- Creative sector
- Cultural policy
- Ministry of arts and culture
- Nation Branding
- National reputation
- Soft-power
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