The business value of CRM technology: From the perspective of organizational ambidexterity

Liang Li; Wei Zhang; Ji Ye Mao

The business value of CRM technology: From the perspective of organizational ambidexterity

Liang Li
, Wei Zhang
, Ji Ye Mao

Management Science & Info Sys

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World
Subtitle of host publication	Anything, Anywhere, Anytime
Pages	3250-3262
Number of pages	13
State	Published - 2013
Event	19th Americas Conference on Information Systems, AMCIS 2013 - Chicago, IL, United States Duration: Aug 15 2013 → Aug 17 2013

Publication series

Name	19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime
Volume	5

Conference

Conference	19th Americas Conference on Information Systems, AMCIS 2013
Country/Territory	United States
City	Chicago, IL
Period	8/15/13 → 8/17/13

ASJC Scopus Subject Areas

Computer Networks and Communications
Computer Science Applications
Information Systems
Library and Information Sciences

Keywords

CRM use
Customer relationship management (CRM)
Organizational ambidexterity
Reflexive monitoring

Cite this

Li, L., Zhang, W., & Mao, J. Y. (2013). The business value of CRM technology: From the perspective of organizational ambidexterity. In 19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime (pp. 3250-3262). (19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime; Vol. 5).

The business value of CRM technology: From the perspective of organizational ambidexterity. / Li, Liang; Zhang, Wei; Mao, Ji Ye.
19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime. 2013. p. 3250-3262 (19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime; Vol. 5).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Li, L, Zhang, W & Mao, JY 2013, The business value of CRM technology: From the perspective of organizational ambidexterity. in 19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime. 19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime, vol. 5, pp. 3250-3262, 19th Americas Conference on Information Systems, AMCIS 2013, Chicago, IL, United States, 8/15/13.

Li, Liang ; Zhang, Wei ; Mao, Ji Ye. / The business value of CRM technology : From the perspective of organizational ambidexterity. 19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime. 2013. pp. 3250-3262 (19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime).

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author = "Liang Li and Wei Zhang and Mao, \{Ji Ye\}",

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The business value of CRM technology: From the perspective of organizational ambidexterity

Publication series

Conference

ASJC Scopus Subject Areas

Keywords

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