TY - JOUR
T1 - The effect of CSR expectancy violation
T2 - value from expectancy violation theory and confirmation bias
AU - Park, Sun Young
AU - Cho, Moonhee
AU - Kim, Soojin
N1 - Publisher Copyright:
© 2020 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2021
Y1 - 2021
KW - confirmation bias
KW - corporate communication
KW - corporate credibility
KW - Corporate social responsibility
KW - expectancy violation theory
UR - https://www.scopus.com/pages/publications/85074036921
UR - https://www.scopus.com/pages/publications/85074036921#tab=citedBy
U2 - 10.1080/13527266.2019.1671478
DO - 10.1080/13527266.2019.1671478
M3 - Article
AN - SCOPUS:85074036921
SN - 1352-7266
VL - 27
SP - 365
EP - 388
JO - Journal of Marketing Communications
JF - Journal of Marketing Communications
IS - 4
ER -