@article{4424c5702aa54356a5290368ecff2ced,
title = "The Effects of Message Framing and Risk Perceptions for HPV Vaccine Campaigns: Focus on the Role of Regulatory Fit",
keywords = "direct-to-consumer, experiment, HPV vaccination, message framing, regulatory fit, risk perceptions",
author = "Park, \{Sun Young\}",
year = "2012",
month = oct,
doi = "10.1080/07359683.2012.732847",
language = "English",
volume = "29",
pages = "283--302",
journal = "Health Marketing Quarterly",
issn = "0735-9683",
publisher = "Routledge",
number = "4",
}