The impact of multi-channel and multi-product strategies on firms’ risk-return performance

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)27-38
Number of pages12
JournalDecision Support Systems
Volume109
DOIs
StatePublished - May 2018

ASJC Scopus Subject Areas

  • Management Information Systems
  • Information Systems
  • Developmental and Educational Psychology
  • Arts and Humanities (miscellaneous)
  • Information Systems and Management

Keywords

  • Channel diversity
  • Credit union
  • Mobile banking
  • Online banking
  • Product diversity
  • Risk-return

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