The impact of nostalgic emotion on brand trust and brand attachment: An empirical study from China

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1118-1137
Number of pages20
JournalAsia Pacific Journal of Marketing and Logistics
Volume31
Issue number4
DOIs
StatePublished - Aug 21 2019

ASJC Scopus Subject Areas

  • Business and International Management
  • Strategy and Management
  • Marketing

Keywords

  • Brand attachment
  • Brand trust
  • Chinese consumers
  • Nostalgia-themed restaurants
  • Nostalgic emotion

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