The importance of corporate digital responsibility in a Digital Service World

Werner Kunz; Jochen Wirtz; Nicole Hartley; James Tarbit

doi:10.1108/978-1-83753-686-320241011

The importance of corporate digital responsibility in a Digital Service World

Werner Kunz
, Jochen Wirtz
, Nicole Hartley
, James Tarbit

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Impact of Digitalization on Current Marketing Strategies
Publisher	Emerald Group Publishing Ltd.
Pages	183-193
Number of pages	11
ISBN (Electronic)	9781837536863
ISBN (Print)	9781837536870
DOIs	https://doi.org/10.1108/978-1-83753-686-320241011
State	Published - Mar 14 2024

ASJC Scopus Subject Areas

General Economics,Econometrics and Finance
General Business,Management and Accounting

Keywords

Artificial intelligence
CDR
Corporate digital responsibility
Data security
Ethics
Service technology

Access to Document

10.1108/978-1-83753-686-320241011

Cite this

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title = "The importance of corporate digital responsibility in a Digital Service World",

keywords = "Artificial intelligence, CDR, Corporate digital responsibility, Data security, Ethics, Service technology",

author = "Werner Kunz and Jochen Wirtz and Nicole Hartley and James Tarbit",

year = "2024",

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day = "14",

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language = "English",

isbn = "9781837536870",

pages = "183--193",

booktitle = "The Impact of Digitalization on Current Marketing Strategies",

publisher = "Emerald Group Publishing Ltd.",

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TY - CHAP

T1 - The importance of corporate digital responsibility in a Digital Service World

AU - Kunz, Werner

AU - Wirtz, Jochen

AU - Hartley, Nicole

AU - Tarbit, James

PY - 2024/3/14

Y1 - 2024/3/14

KW - Artificial intelligence

KW - CDR

KW - Corporate digital responsibility

KW - Data security

KW - Ethics

KW - Service technology

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UR - https://www.scopus.com/pages/publications/85190353970#tab=citedBy

U2 - 10.1108/978-1-83753-686-320241011

DO - 10.1108/978-1-83753-686-320241011

M3 - Chapter

AN - SCOPUS:85190353970

SN - 9781837536870

SP - 183

EP - 193

BT - The Impact of Digitalization on Current Marketing Strategies

PB - Emerald Group Publishing Ltd.

ER -

The importance of corporate digital responsibility in a Digital Service World

ASJC Scopus Subject Areas

Keywords

Access to Document

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