The “Just-Right Feeling” and Recycling Behaviors: The Role of Regulatory Focus, Self-Construal, and Involvement

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)239-264
Number of pages26
JournalJournal of Nonprofit and Public Sector Marketing
Volume33
Issue number3
DOIs
StatePublished - 2021

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Environmental appeals
  • involvement
  • recycling
  • regulatory focus
  • self-construal

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