@article{9684dc8292e24203be4585552cc8f637,
title = "The language of social media contests: A lexical analysis of contests across social platforms",
keywords = "lexical analysis, social branding, social contests, social marketing, social media contests",
author = "Curt Gilstrap and Park, \{Sun Young\}",
note = "Publisher Copyright: {\textcopyright} Henry Stewart Publications(2023).",
year = "2022",
language = "English",
volume = "10",
pages = "249--269",
journal = "Journal of Digital and Social Media Marketing",
issn = "2050-0076",
publisher = "Henry Stewart Publications",
number = "3",
}