The Moderating Role of Descriptive Norms on Construal-Level Fit: An Examination in the Context of “Less Plastic” Campaigns

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)235-249
Number of pages15
JournalEnvironmental Communication
Volume15
Issue number2
DOIs
StatePublished - 2021

ASJC Scopus Subject Areas

  • Environmental Science (miscellaneous)
  • Management, Monitoring, Policy and Law

Keywords

  • Construal level theory
  • descriptive norm
  • experiment
  • less plastic campaigns
  • message strategies
  • social distance

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