The more the better? Exploring the effects of reviewer social networks on online reviews

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1667-1688
Number of pages22
JournalJournal of Marketing Management
Volume35
Issue number17-18
DOIs
StatePublished - Nov 22 2019

ASJC Scopus Subject Areas

  • Strategy and Management
  • Marketing

Keywords

  • ego-network
  • eWOM
  • Online reviews
  • review valence
  • review volume
  • social networks

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