@article{073b46fa08d346c994a6fdf4ea04ec12,
title = "The reciprocal impact of both visual and verbal metaphors in advertisements: the moderating role of need for cognition",
keywords = "experimental research, information processing, Metaphors, persuasion",
author = "Soojin Kim and Park, \{Sun Young\}",
note = "Publisher Copyright: {\textcopyright} 2019, {\textcopyright} 2019 International Visual Literacy Association.",
year = "2019",
month = oct,
day = "2",
doi = "10.1080/1051144X.2019.1611701",
language = "English",
volume = "38",
pages = "305--323",
journal = "Journal of Visual Literacy",
issn = "1051-144X",
publisher = "Taylor and Francis Ltd.",
number = "4",
}