| Original language | English |
|---|---|
| Pages (from-to) | 338-348 |
| Number of pages | 11 |
| Journal | Journal of Advertising |
| Volume | 44 |
| Issue number | 4 |
| DOIs | |
| State | Published - 2015 |
ASJC Scopus Subject Areas
- Business and International Management
- Communication
- Marketing
The role of regulatory focus, social distance, and involvement in anti-high-risk drinking advertising: A construal-level theory perspective
- Sun Young Park
- , Cynthia R. Morton
Research output: Contribution to journal › Article › peer-review