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The role of regulatory focus, social distance, and involvement in anti-high-risk drinking advertising: A construal-level theory perspective

  • Rowan University
  • University of Florida
  • University of Texas at Austin

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)338-348
Number of pages11
JournalJournal of Advertising
Volume44
Issue number4
DOIs
StatePublished - 2015

ASJC Scopus Subject Areas

  • Business and International Management
  • Communication
  • Marketing

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